IRIS takes ongoing responsibility for your thumbnails — designing around each video, developing alternatives to test, and applying useful learning to future uploads.
Every thumbnail starts with the video’s premise, hook and story — not a fixed template.
Depending on the agreed scope, we develop light variations or different concept directions so you or your team have meaningful options to test.
You run the tests in YouTube. We interpret the evidence and carry forward only the learnings that are actually supported.
Every thumbnail is designed to work where it matters most: crowded feeds, small screens and fast viewer decisions.
IRIS was founded by Sebas, a qualified graphic designer with more than four years of professional experience working as a freelance YouTube thumbnail designer for creators and brands.
That experience covered the full process — concept development, design, revisions, client communication and ongoing delivery — and made one thing clear: channels don’t need more isolated thumbnail files. They need someone who can take responsibility for the work across uploads.
IRIS was built around that responsibility. We design for each video, develop alternatives according to scope, learn from client-run tests and apply what is genuinely useful to future uploads.
IRIS is built around ongoing thumbnail ownership: understand the channel, design for the video, develop alternatives, test and apply what we learn.
Before the first video, we learn the channel's content, audience, desired perception, references, restrictions and current thumbnail process.
IRIS does not guarantee specific CTR, views, subscribers or revenue results. We focus on what we can control: concept quality, visual execution, testing alternatives and evidence-based learning across uploads.
Tell us about your channel, upload cadence and what you’re looking to delegate. We’ll review the fit and, if it makes sense, show you how IRIS could support your thumbnails on an ongoing basis.
Available for selected creators, brands and YouTube channels.
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